As a newbie, it is but natural for you to have certain apprehensions or anxiety attacks as to whether or not you will succeed in this venture. For your guidance, better take a look at the following concepts, and apply them as you come up with your personal branding.
Brand Promise
When you say you want to do business, that means one thing: you commit yourself to delivering standard products and rendering quality service. It is a commitment you make not only to yourself, but to all of your customers, old and new alike.
A consumer is likely to ask: ?What will I get out of this product or service?? In turn, you should ask yourself, and have a ready answer to the question: ?How can I be of service to my customers???
Your brand should reflect your business philosophy, along with the promise that you have what they need, and the solution to their problems. And when you commit, you should deliver.
Brand Attributes
Business branding isn?t all about commitment or making promises. It is more on delivering not just by mere words, but by action. Let us say you develop and market Providence furnished apartments, or outsource SEO services, you don?t just work on boosting your financial rewards, but intend on building customer relationship. You satisfy every consumer?s needs, attend to their questions and concerns, and create additional products and services to meet their demands. Branding attributes revolve around customer service, flexibility, innovation, and unique quality of goods and services.
Brand Personality
Your brand should leave an essential imprint on every customer. It should be something appealing and striking. It should create a strong influence and connection with every person who comes across with it. Among the typical brand personalities include sophistication, sincerity, ruggedness, competence, or excitement.
Furthermore, a carefully crafted brand ensures business success. Hence, might as well focus on these concepts.
Posted in branding | No Comments ?Source: http://newbrandmarketing.com/branding/the-basics-of-branding/
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